We know what you’re thinking. Why does some of the beef look so… different? Looks can be deceiving, and in this instance, that is most certainly the case.
Our beef looks different than what you may be used to because it is ‘dry-aged’. Well, what the heck does that mean? Here’s some perspective.
All beef is aged. Freshness is really only something to be concerned with when it comes to ground beef, but that’s an entirely different conversation. Back to aging beef…
There are two ways beef can be aged, ‘wet-aged’ which is what 99.99% of all meat retailers prefer to buy and sell. And ‘dry-aged’ which is what we prefer to buy and sell. The difference may surprise you.
Wet-aging is quite simply the process of cryovac or vacuum sealing a cut of beef directly after it is cut off of the carcass. This process is most common because, and this is very important, it causes the cut of meat to retain moisture. Why does that matter? It matters because meat is sold by the pound. Wet-aging allows the seller to pass on this moisture to you, the consumer. So, when the cut of meat is weighed, the moisture retention affects the total weight. Quite simply, you’re buying water.
Well, what about dry-aging, then? I’m glad you asked. Dry-aging is the exact opposite of wet-aging. You see, dry-aging induces moisture evaporation. Do you see where I’m going with this? Over the aging period, which with our beef is around 21-29 days, the whole carcass can lose as much as 12% of the total weight due to, get ready for it, moisture evaporation. What does that mean for you? Keep in mind, meat is bought and sold by the pound. Since our beef has been dry-aged, and a great deal of the moisture has evaporated, when you buy beef from us that is what you are buying, BEEF, not WATER. And isn’t that the reason you came into the store to begin with? But wait… there’s more!
Since much of the moisture has evaporated from our beef, this affects the flavor in a massive way. What you are tasting when you eat beef from us is… you guessed it… BEEF! And as it turns out beef is delicious.
So, while our beef may appear to be unappealing, remember that dry-aging has incredible value for you, the customer, in terms of price and flavor.