What Exactly Is Prime Rib?

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The Holiday’s are upon us, and it’s time to talk ‘Prime Rib’!  It is by far the most requested cut of meat for holiday dinner parties and the like.  So what’s the story here?  Let’s dig in.

So, what is ‘Prime Rib’, anyways?  The word Prime is in reference to the USDA grading scale. Prime being the best, then Choice, then Select.  This scale is based solely on intramuscular fat density, or “marbling”.  Rib is in reference to the cut itself.  So, ‘Prime Rib’ is a Bone-In Ribeye Roast that is densely marbled.  Now for the catch, not all Bone-In Ribeye Roasts (aka Standing Rib Roast) being sold as Prime Rib are actually ‘Prime Rib’.  I’ll explain.

First off, Prime beef is not cheap.  So, anyone telling you that you can get all you can eat Prime Rib for $13, isn’t really selling Prime Rib.  Sure they’re selling Ribeye, but there’s no way it’s Prime at that price. In this way, Prime Rib has sort of become like Kleenex.  It doesn’t matter what brand of tissue you’re using, it’s still Kleenex.  So, be sure and ask if what you’re buying is prime rib, or ‘Prime Rib’.

Now onto the obvious question.  Do we sell Prime Rib?  We prefer to sell Grass-fed/finished Beef. Well what does that mean, right?  When cows eat grains, it fattens them up.  This is how dense marbling is achieved. So, since Grass-fed/finished cows never eat corn or soy or any type of grain, they don’t tend to be excessively marbled the way Prime beef is.  For this reason, Grass-fed ranchers don’t even bother to pay the USDA to grade their beef, as it would not add value.  So be weary of anyone claiming their Grass-fed beef is Prime.

I hope that clears the air a little on Prime Rib versus Standing Rib Roast.  Here is the pricing break down.  You can place your order here.

Grass-fed/finished – $20/lb0

Newport Pride ‘Prime Rib’ – $18/lb

Certified Angus Natural Beef (Grades Choice and above) – $16/lb

Please bear in mind that while the Certified Angus Natural Beef and Newport Pride Prime Rib do have a grain finish on them, none of these animals have been administered hormones or antibiotics.  We fully stand behind the quality and care these operations take.

 

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